Do you know that Google Search works differently in different devices ???

I was unaware of that,  until I came across with an issue where in I asked one of my friend to search for one of my blogs which ranks second in Google Search…, and then I started a research why my search is different from his search, though we are using the same key word. I am sharing my research results to you…

Understanding How Google Search Results Vary

There are many different elements that determine what the results from a Google search displays, including:

  • The type of device used for the search (desktop, laptop, phone, tablet),
  • Your personal search history
  • Whether you are logged in to a Google Account while searching
  • Your geographic location
  • What type of browser you are using
  • The number of Google-generated ads on the page
  • What type of search you are doing
  • The phase of the moon (not really, but with Google you never know).

Here is more information on seven known factors that can play a large role in the results Google returns for your searches.

1.  Previous Searches On a Single Device

Do you remember everything you’ve searched for with Google in the past? Probably not, but Google does, or at least up until the last point you cleared your browser cache and cookies. If you regularly search for similar keywords, Google will remember this, offering you results based on prior searches.

2.  Previously Clicked Google Links

If you’ve searched Google using the same keywords and phrases, and repeatedly clicked on specific links from the results Google returned your results will start to change. Pages that you visited from the links in the results Google returned will start to show up more and more in your results, frequently moving higher on the page and occasionally creating a false impression that a website page is ranked higher than it actually is.

3.  Your Geographic Location

Google relies heavily on location services, meaning that your search results will generally reflect the location settings on the device you are using. If you search “plumber,” the first listing returned will likely be a plumber close to you. This can be a benefit for local businesses who are only seeking customers in close proximity, but can stymie national firms working to achieve broader visibility.

4.  Google Account Use

Millions of people have Google accounts, using them to access Gmail, Google Drive, Google Voice, and dozens of other related services. A Google account can be used simultaneously on multiple devices, creating a large web of user data that Google can collect and use to refine search parameters for a given Google account.

If you are logged into your Google account while doing a search on Google this store of data will be used by Google to help refine your search based on past behavior. If you want to experiment for yourself, search for something common that you research frequently, and then log out of your account and search again. In many instances your Google search results will vary.

5.  The Device Used For Searching

Google changes its algorithms hundreds of times over the course of a year, but only few are significant enough to warrant warning. Google Panda was one such change, in which mobile rankings were altered to put responsive and other mobile web design strategies higher than sites with only desktop pages.

This change mainly effected how website performed on mobile devices such as tablets and smartphones. If you have a great website without a mobile alternative or a responsive design, your Google ranking will more than likely vary from device to device, and often not in your favor on mobile devices.

6.  The Type of Search You Perform

As is to be expected, what you’re searching for will have a big effect on what results you end up with. If your keywords include products that are commonly shopped for online, your results may include more shopping links and results for e-commerce pages.

Within Google you can perform different type of searches including Image search, Video search (YouTube), News searches and more. In each instance the results returned will vary quite a bit for the same exact search phrase.  Changing a word or two in your search can alter the results you receive, especially when it comes to Google’s delineations between the different kinds of searches.

7.   Google Ads (AdWords) Present on the Page

It’s no secret that Google places ads from its AdWords PPC advertising serviceon its Search Engine Results Pages (SERPs). Some ads are at the top of the first results page, while some show up off to the right-hand side. Sometime there are ads at the end of the ten blue links.

These ads can dramatically change the appearance of the results you see, especially if any of the factors mentioned previously are also at play. A search that has your business website ranked number one for a keyword phrase on your home tablet may look very different on your office desktop computer or on your smartphone as the number and the position of ads will change.

So, Hope this article helps you to understand, why your search results are different from others…, and this can happen many times a day naturally…

Research Refences >> Click here

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